MAY 2019 - JUNE 2022
JustFab (Techstyle Fashion Group)
At JustFab, I collaborated with the CRM, Brand Marketing, and Social Media departments to bring monthly and seasonal campaigns to life, primarily in the digital-space (e-mail, social, web) based on strategic and creative plans. I especially enjoyed leading the creative concept and design for celebrity-partnered marketing campaigns (scroll to bottom).
I also jumped at the chance to assist our Art Director and Creative Director with brand development, including: defining color palettes, sourcing fonts, and designing templates for email and social.
Email Blasts
Promotions (Email)
Social Stories
Site Assets
Celebrity-Partnered Campaigns
Fall 2021: The Return Of Fabulous Fashion
Ayesha Curry for JustFab
In the fall of 2021, I was responsible for JustFab’s celebrity-partnered collection campaign with Ayesha Curry from initial concept to final design. This was a capsule collection of clean, elevated, neutral fall essentials.
Spring 2022: Invent Yourself
Ayesha Curry for JustFab
Coinciding with a brand refresh, Ayesha’s Spring Collection Campaign was born out of a much lighter, more playful mindset. This capsule collection was heavily influenced by 1970s femininity, with high-saturation colors, flower motifs, and laser-cut details. The design is bold, energized and positive.